NEWS & EVENT

Appreciation and Expectation of Kilala Tilaar through CEO Talk in PT Cedefindo

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The impact of the pandemic in the last 2 years has been felt by all industries and business groups, including the beauty industry. However, thanks to a fairly good performance in 2021 and in the first half of 2022, Martha Tilaar Group is optimistic that it can move forward. In this process, strategically there are 3 stages that are implemented, namely, survival mode, and then ready to take off, and take off stage. In the 2020 pandemic until the end of 2021, the company is in a survival strategy and is preparing to be ready to take off and this year it has entered the take off stage.

This was conveyed by the CEO of Martha Tilaar Group, Kilala Tilaar in the CEO Talk session which was held last Thursday (18/8) at PT Cedefindo. In addition to presenting data, values, and facts that show developments and growth in work performance in 2021 and 2022 which are expected to be an encouragement for employees, Kilala also explained 5 major strategies implemented by the company, namely fixing supply chains, saving cash flow and profitability, fit sizing, marketing strategy, and digitalization. In the first quarter of 2022, the results of the implementation of this strategy have begun to show signs that the company will take off to be able to return to the way it was in previous years.

As mentioned in the CEO Talk at PT Cedefindo, the performance of PT Cedefindo is considered deemed to have succeeded in achieving the specified target and gave significant contribution to the parent company. Kilala appreciates and thankful for PT Cedefindo performance. Even so, he still expected that the management and employees continue to work harmoniously in the midst of various conditions in which they manage to support the company through the crisis and difficult times. Kilala hopes that the prayers and hard work from all parties will elevate the sales target. He also conveys his expectations on the CEO Talk session with branch team of PT Martina Berto Tbk which held four days after.

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